About

Softness with precision is our best value

What began as an idea for a consultancy helping Europe meet its green standards… turned into a digital template for brands with standards of their own.

Four calm stats for credibility and aesthetic satisfaction

50+
Pre-built sections and layouts.
1500+
Happy creators using BYQ templates.
99%
Lighthouse performance score
50+
Responsive and fully scalable design
Team

Meet the team

Mati Vermeer
Founder of Evermind™
Annelies Vossen
Creative Director
Celine De Vos
Brand Strategist
Elise Mertens
Lead Developer
Isabelle Leroy
Art Director
Fleur Dupont
Founder & CEO
Jolien Maes
UX/UI Designer
Lotte Jacobs
Project Manager
ROADMAP

Our agency service increases the output and effectiveness of the average retention team.

Our retention marketing teams integrate cutting edge technology and AI powered workflows to increase efficiency and revenue.

1
Customer Journey Mapping
We map out your existing customer journey as a first step for building a better program. We focus on touchpoints that are currently missing, areas where we can cross-sell products, and stronger predictive communications that enhance the customer experience. Ultimately, we design a new customer journey map that best suits your business, focusing on the critical touch-points needed to convert new and returning customers.
2
Retention Strategy
After identifying weaknesses in your existing retention program, we construct a roadmap for success. This includes setting month over month benchmarks on the critical KPI improvements that we need to see across the board. Typical metrics include open rate, click-through rate, deliverability score, subscriber growth, and a variety of revenue growth indicators.
3
Augmented Worflows
Leveraging LLM's allows for less man-hour investment and more time building your bespoke retention strategy. These workflows are trained on your messaging and brand voice, and leverage our existing retention know-how.
4
Targeted Sends
After reshaping the program through automations, which is an ongoing process, we focus on delivering consistent, intentional communications that grow revenue. Email and SMS are both key channels we leverage to keep customers engaged while enhancing the sophistication of your retention program.
5
Loyalty Programming
Loyalty programs can feel transactional, the very thing they're looking to avoid. We strategize and build loyalty programs that provide value to your best customers while retaining them for years to come.