Our team has seen it all. Key sectors of industry expertise.
We build an ecosystem that powers business growth.
Consumer Packaged Goods
Our understanding of the dynamic between F&B and the impact digital media can have in driving sell-through is core to our strategies. We have had the privilege of working with top brands including David Protein.
Beauty & Wellness
We have engaged with countless Beauty & Wellness challenger brands that have reshaped CPG, skincare, and wellness. Our clients executed over 150 million in follow-on capital last year alone. Portfolio includes brands like Ilia Beauty.
Fashion & Accessories
With deep roots in Fashion & Accessories, we understand the level of dedication and taste needed to cultivate an active following in the fashion space. Our expertise in performance creative, retail, and e-commerce equip us for any high-level engagement in fashion and accessories.
Celebrity-backed Brands
Celebrity and influencer driven brands are one of the fastest-growing sub-sectors of B2C. We have deep domain expertise and first-hand experience helping brands launch and grow.
Home Furnishings
We drive integrated growth programs for many Home Furnishings companies, and have consulted on diversifying channel strategies for these business.
Technology & SaaS
We’re always looking at the next big thing in technology & SaaS and have done both agency work and strategic investment in many of them. We have close working relationships and advisory roles with brands like Triple Whale, Bezel, Medmo, Stationhead, onlife & Arch Labs.
Luggage & Travel
We are always on the move at Galdo so working with Luggage & Travel brands comes naturally. We’ve done digital strategy and growth work for well-known Luggage & Travel.
Our APPROACH
So, how do you gather information that’s truly relevant about your customer and then act on that information? Stop searching for hires or new agencies who blatantly overpromise results or solely focus on what’s trending right now. There are no silver bullets. It’s time to start prioritizing systems-level thinking and a return to advertising fundamentals. This is how to unlock the new phases of growth over and over again.
Process: Equip your team with a framework that allows you to launch and scale sustainable marketing programs for your brand, with a view towards profitable incrementality. Long-term oriented: Stakeholders need to be clear about what the ultimate business outcome for the company is, what a practical roadmap looks like, and which team members and partners they need to get there. Integrated Tactics: Every single marketing program must consider acquisition and retention as two sides of the same coin. Focus on the tactics that will deliver the right mix for your business. Measurement: Brands need on-the-pulse data that capture most of the relevant marketing metrics to paint a clear picture of what’s working across all sales and distribution channels at a single point in time. Today, this can be done with simple data and AI tools we’ve invested in and partnered with. Avoid over-complicating your data stack or decision-making process. Creative: Do you have a “process” for deploying and improving how your creative resonates with customers over time, and how that’s applied to your entire customer journey? Every campaign should start small, be tested frequently, and scale in perpetuity. We focus on quality, volume, and organic content. We embed creative into every service at Galdho. Efficiency: Newer marketing programs do not deserve higher spend until they prove scalability. Look at overall MER and spend pragmatically based on revenue and profitability targets.
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